About us

Plum Hollow Farms

Plum Hollow Farms is located on178 acres of farmland, wetlands, and deciduous forest near the historic settlement of Plum Hollow, Ontario, Canada.

Our forest farm includes regenerative zones, trellis farming, micro habitats.

Our Vision

We're contributing to a future that's defined by a more harmonious and respectful relationship between people and the land.

Our Mission

Through collaboration, experimentation, and knowledge sharing, Plum Hollow Farms is creating a thriving farming operation and inspiring individuals to embrace more sustainable food production.

We're dedicated to advancing best practices in regenerative farming that nurtures soil health, supports biodiversity, and balances the needs of animals, plants, and microbes.

What we value

Plum Hollow Farms. Ontario, Canada. Regenerative farming.

Circularity

Regenerative practices that maximize resources and limit environmental impact.

Biodiversity

Diversity of animals, plants, fungi, and microorganisms that encourage resilience and health.

Learning

Experimentation with new approaches to circularity and regenerative farming.

Our story

Plum Hollow Farms founders Steven Bethell and Helene Carter.

Plum Hollow Farms started with a fascination with improving the balance between people and the land that supports us.

For years, entrepreneurs Helene Carter and Steven Bethell had been looking for ways to leverage their decades of experience in combining sustainability and innovation in the global fashion sector on a project that would bring them closer to the physical environment.

Many books, expert consultations, and YouTube videos later, the core concepts that form the foundations of Plum Hollow Farms began to take shape, and in 2023, those ideas started to become a reality.

With the assistance of funding from partner Bank & Vogue, the largest trader of secondhand textiles in Canada, Steve and Helene purchased 178 acres of land near the historic settlement of Plum Hollow, Ontario that includes farmland, orchards, deciduous forest, and wetlands.

This is the beginning of a journey.

In the coming years, Plum Hollow Farms will be

helping the soil in the fields recover from decades of intensive practices, creating new habitats to support increased biodiversity and introducing the regenerative approach to food production that strikes a more harmonious balance between the needs of people, plants, animals, and microbes.

For our team members and volunteers this journey will be full of trial, error, and learning as we put ideas into practice.

But for everyone who visits or partners with Plum Hollow Farms, it is our sincere hope that the experience plants the seeds for leading a more balanced and fulfilling life.

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